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SAFETY COACHINTERNATIONAL

Safety coaching & training for high-risk industry

Safer work starts with better conversations.

We train safety professionals and frontline leaders to coach in the field — so risk gets surfaced, conversations change behaviour, and safety stops depending on compliance alone.

See the approach

The shift

More procedures haven't moved the needle.

Most organisations in high-hazard work have mature systems and still see the same incidents repeat. The gap isn't another rule — it's capability. When leaders can coach instead of police, people speak up earlier, learning replaces blame, and risk gets managed where the work actually happens.

TellingCoaching
PolicingPartnering
BlameLearning

What we do

We build the coaching capability your safety depends on.

Practical, field-focused training grounded in modern safety science — New View, Human & Organisational Performance (HOP), and Safety-II. Built for the realities of the frontline, not the classroom.

Flagship · 2 days

Safety Coaching Foundations

Safety professionals and frontline leaders learn to hold coaching conversations that change how people work — questioning, listening, building trust, and turning routine checks into moments that matter.

Pathway

Advanced Safety Coaching

A deeper pathway for those ready to build on Foundations — extending coaching skill, influence, and the ability to embed a learning culture across a team or site.

For organisations

In-house & licensed delivery

Bring the programme to your organisation on-site, run it for a cohort, or license it to deliver at scale. We'll shape delivery around your operation.

How it works

Practical from the first hour.

Book a call

We learn your context, your industry, and where your safety performance has plateaued.

Choose your delivery

Public cohort, on-site with your teams, or a licensed rollout — whatever fits your operation.

Train in the field

Coaching skills built through real practice, not slideware — ready to use the moment people are back on site.

Why us

Taught by people who've done the work.

Safety Coach International was founded by practitioners who've spent their careers in high-hazard environments — not consultants who've only read about them. We combine decades of frontline and operational experience with a grounding in modern safety science and professional coaching practice.

Ian Collins

Advocate for workplace wellbeing and human performance, and a familiar voice in the safety coaching community. Ian has founded three ventures in the space — Safety Coach International, Wellbeing Daily and How2HOP — bringing a practical, people-first view of how safety actually changes on the ground.

LinkedIn

David Wollage

A former Senior WHS Consultant turned organisational coach, David created New View Safety Coach to move safety beyond compliance towards curiosity, conversation and trust. A Certified OHS Practitioner with executive coaching credentials, he reaches a global audience through New View Safety Coach and the Safety Differently Book Club in Perth.

LinkedIn

Tony Wittcomb

A GM/Director-level HSE, operations and training leader across petrochemicals, manufacturing, large-scale construction and iron ore mining. Tony has led safety and training on major resources and infrastructure projects, grounded in Safety-II, behavioural coaching and organisational change, with a Master's in Leading Innovation and Change.

LinkedIn

Grounded in the field

Real high-hazard experience, not theory.

Modern safety science

New View · HOP · Safety-II.

Real coaching craft

Practice-based skill, built to last.

Who it's for

For leaders who know more rules aren't the answer.

Safety managers, HSE leads, and frontline supervisors carrying real responsibility for keeping others safe. We cut our teeth in high-risk industries — where the stakes are highest — but the coaching skills we teach change how people work in any workplace.

  • Mining
  • Oil & Gas
  • Construction
  • Energy
  • Manufacturing
  • Logistics
  • Healthcare
  • + any industry

Insights

Ideas worth talking about.

Practical thinking on coaching, human performance, and the shift from compliance to capability — written for people doing the work.

5 min read

Why more procedures stopped working

The capability gap hiding inside mature safety systems — and what to do about it.

4 min read

Telling vs coaching

The single conversation shift that changes behaviour on the frontline.

6 min read

New View, HOP and Safety-II

The modern safety science that underpins our approach — explained without the jargon.

Ready to change the conversation on your site?

Book a call and we'll help you find the right starting point.